Year Completed
2026
Client
LYNN MUSIC FOUNDATION
Category
Branding, Marketing, Design
Duration
Ongoing
Role
Co-Founder
Creative Director
Designer
Brand Strategy
Credits
Edwin Cabrera
Co-Founder, Executive Director
Chris Santoro / Santoro Design LLC
Chris Santoro / Santoro Design LLC
Creative Director, Designer
Overview
The Lynn Music Foundation is a non-profit startup built on a simple but urgent belief: that artists in underserved communities deserve the same resources, opportunities, and professional pathways as anyone else. Co-founded in 2022, the Foundation serves the music community in Lynn, MA — providing instruments, lessons, workshops, performance opportunities, and mentorship to both youth and adults who have historically lacked access to them.
Challenge
Lynn has a deep and diverse music culture, but its artists have long operated without institutional support — no centralized hub for collaboration, no formal pathways into the industry, and limited access to the tools and education needed to grow. The challenge was to build an organization from the ground up that could meet immediate community needs while laying the foundation for a long-term, sustainable creative ecosystem.
Solution
We established the Lynn Music Foundation with a dual mandate: serve the community now, and build the infrastructure to serve it for decades to come. Programming was designed around three pillars — education, artist development, and professional development. This meant providing direct access to instruments and lessons for local youth, hosting concerts, workshops, and master classes that create real networking opportunities, and fostering the kind of peer-to-peer collaboration that turns individual artists into a scene. The brand and organizational identity were built to reflect Lynn's authentic creative energy — community-first, culturally grounded, and built to grow.
Year Completed
2026
Client
LYNN MUSIC FOUNDATION
Category
Branding, Marketing, Design
Duration
Ongoing
Role
Co-Founder
Creative Director
Designer
Brand Strategy
Credits
Edwin Cabrera
Co-Founder, Executive Director
Chris Santoro / Santoro Design LLC
Chris Santoro / Santoro Design LLC
Creative Director, Designer
Overview
The Lynn Music Foundation is a non-profit startup built on a simple but urgent belief: that artists in underserved communities deserve the same resources, opportunities, and professional pathways as anyone else. Co-founded in 2022, the Foundation serves the music community in Lynn, MA — providing instruments, lessons, workshops, performance opportunities, and mentorship to both youth and adults who have historically lacked access to them.
Challenge
Lynn has a deep and diverse music culture, but its artists have long operated without institutional support — no centralized hub for collaboration, no formal pathways into the industry, and limited access to the tools and education needed to grow. The challenge was to build an organization from the ground up that could meet immediate community needs while laying the foundation for a long-term, sustainable creative ecosystem.
Solution
We established the Lynn Music Foundation with a dual mandate: serve the community now, and build the infrastructure to serve it for decades to come. Programming was designed around three pillars — education, artist development, and professional development. This meant providing direct access to instruments and lessons for local youth, hosting concerts, workshops, and master classes that create real networking opportunities, and fostering the kind of peer-to-peer collaboration that turns individual artists into a scene. The brand and organizational identity were built to reflect Lynn's authentic creative energy — community-first, culturally grounded, and built to grow.
Year Completed
2026
Client
LYNN MUSIC FOUNDATION
Category
Branding, Marketing, Design
Duration
Ongoing
Role
Creative Director
Designer
Brand Strategy
Credits
Edwin Cabrera
Co-Founder, Executive Director
Chris Santoro / Santoro Design LLC
Chris Santoro / Santoro Design LLC
Creative Director, Designer
Overview
The Lynn Music Foundation is a non-profit startup built on a simple but urgent belief: that artists in underserved communities deserve the same resources, opportunities, and professional pathways as anyone else. Co-founded in 2022, the Foundation serves the music community in Lynn, MA — providing instruments, lessons, workshops, performance opportunities, and mentorship to both youth and adults who have historically lacked access to them.
Challenge
Lynn has a deep and diverse music culture, but its artists have long operated without institutional support — no centralized hub for collaboration, no formal pathways into the industry, and limited access to the tools and education needed to grow. The challenge was to build an organization from the ground up that could meet immediate community needs while laying the foundation for a long-term, sustainable creative ecosystem.
Solution
We established the Lynn Music Foundation with a dual mandate: serve the community now, and build the infrastructure to serve it for decades to come. Programming was designed around three pillars — education, artist development, and professional development. This meant providing direct access to instruments and lessons for local youth, hosting concerts, workshops, and master classes that create real networking opportunities, and fostering the kind of peer-to-peer collaboration that turns individual artists into a scene. The brand and organizational identity were built to reflect Lynn's authentic creative energy — community-first, culturally grounded, and built to grow.

C.MARTIN

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