Year Completed
2026
Client
Grind House
Category
Branding, Marketing, Design
Duration
3 Months
Role
Creative Director
Designer
Brand Strategy
Credits
Edwin Cabrera
Film Director
Chris Martin
Creative Director
Overview
Grind House is a docustyle media company telling the stories of music & culture. What began as a channel rooted in Lynn's hip-hop community needed a brand system capable of growing beyond its origins without losing the credibility that made it worth watching in the first place.
Challenge
Grind House built its early reputation on music — specifically Lynn's surprisingly rich hip-hop scene. That origin story was an asset, but it was also a ceiling. The audience association was narrow: GH is a music channel. Expanding into food, culture, film etc.
Solution
The answer wasn't a single visual identity — it was an architecture. A set of rules flexible enough to accommodate six distinct content categories while remaining coherent enough that every piece of content is unmistakably Grind House.
Year Completed
2026
Client
Grind House
Category
Branding, Marketing, Design
Duration
3 Months
Role
Creative Director
Designer
Brand Strategy
Credits
Edwin Cabrera
Film Director
Chris Martin
Creative Director
Overview
Grind House is a docustyle media company telling the stories of music & culture. What began as a channel rooted in Lynn's hip-hop community needed a brand system capable of growing beyond its origins without losing the credibility that made it worth watching in the first place.
Challenge
Grind House built its early reputation on music — specifically Lynn's surprisingly rich hip-hop scene. That origin story was an asset, but it was also a ceiling. The audience association was narrow: GH is a music channel. Expanding into food, culture, film etc.
Solution
The answer wasn't a single visual identity — it was an architecture. A set of rules flexible enough to accommodate six distinct content categories while remaining coherent enough that every piece of content is unmistakably Grind House.
Year Completed
2026
Client
Grind House
Category
Branding, Marketing, Design
Duration
3 Months
Role
Creative Director
Designer
Brand Strategy
Credits
Edwin Cabrera
Film Director
Chris Martin
Creative Director
Overview
Grind House is a docustyle media company telling the stories of music & culture. What began as a channel rooted in Lynn's hip-hop community needed a brand system capable of growing beyond its origins without losing the credibility that made it worth watching in the first place.
Challenge
Grind House built its early reputation on music — specifically Lynn's surprisingly rich hip-hop scene. That origin story was an asset, but it was also a ceiling. The audience association was narrow: GH is a music channel. Expanding into food, culture, film etc.
Solution
The answer wasn't a single visual identity — it was an architecture. A set of rules flexible enough to accommodate six distinct content categories while remaining coherent enough that every piece of content is unmistakably Grind House.