Year COMPLETED
2024
Client
Christie Campus Health
Category
Creative Direction & Operations
Duration
Associate Creative Director, Production, Design
Christie Campus Health connects higher education institutions with comprehensive mental health services ranging from telehealth to on-campus counseling. Because the impact of these services depends heavily on student awareness, the marketing function is a mission-critical component of their success. Over two years, we established and managed an in-house production operation capable of delivering branded marketing materials at scale for a client base of over 100 institutions.
Christie Campus Health experienced rapid growth that quickly outpaced its marketing infrastructure. Managing over 100 college and university clients, each with distinct brand standards and unique audience needs, the organization lacked a reliable system for efficient production and distribution. This led to operational bottlenecks and inconsistent messaging, ultimately hindering the student utilization rates that clients depended on.
We designed and implemented a white-label production system built for high-volume delivery across a diverse client base. By establishing repeatable templates and standardized workflows, we produced fully branded marketing materials for individual institutions without the need to start from scratch. Every asset, ranging from digital and print to full-scale campaigns, was tailored to each school’s brand while reinforcing core messaging around mental health access. This system resulted in leaner, faster, and more consistent output across the entire portfolio.
Result: 3-Month to 3-Week Campaign Production Time (83% Faster Production)
