Year COMPLETED
Ongoing
Client
Lynn Music Foundation
Category
Brand Design, Strategy, Operations
Duration
Executive Creative Director, Designer, Operations
Creative Direction, Brand Strategy, Design: Santoro Design LLC/Chris Santoro
Executive Director: Edwin Cabrera
Founded in 2022, the Lynn Music Foundation operates on the principle that artistic talent should not be limited by a lack of resources. The organization provides the Lynn music community with essential tools for success, including instruments, professional workshops, and performance opportunities. By offering mentorship to both youth and adults, the Foundation creates vital professional pathways for those who have historically lacked access to the arts.
Lynn’s vibrant music scene has historically lacked the institutional support necessary for artists to thrive. The absence of a centralized collaboration hub, formal industry pathways, and professional development tools created a clear opportunity for intervention. We focused on building an organization that meets these immediate community needs while simultaneously cultivating a sustainable and permanent creative ecosystem for the city.
We established the Lynn Music Foundation with a dual mandate: to serve the community’s immediate needs while building the infrastructure to support it for decades to come. Programming is built upon three pillars of education, artist development, and professional growth. This approach provides local youth with direct access to instruments and lessons, hosts master classes that create networking opportunities, and fosters the peer-to-peer collaboration necessary to transform individual artists into a cohesive scene. The brand and organizational identity reflect Lynn’s authentic creative energy by remaining community-first, culturally grounded, and designed for long-term growth."
